Last Updated: March 30, 2026
Introduction
These Terms and Conditions (the "Terms") and any applicable service agreements, our Privacy Policy, and our Responsible Use Policy, constitute the legally binding agreement (the "Agreement") between SASU Voisin, a French simplified joint stock company (Société par actions simplifiée) registered with the Trade and Commerce Register under SIREN number 883 490 088, having its registered address at 25 Rue Montebello, 78000 Versailles, France (hereinafter "SASU Voisin", "ShineBright", "We", "Us") and You, or if You represent an entity, then the entity (the "Client" or "You").
This Agreement governs Your access and use of the services offered by ShineBright, including our consulting services, AI implementation solutions, and any related products, features, or services accessible at https://shinebright.ai/ and all related subdomains (collectively, the "Services").
SASU Voisin and the Client are hereinafter referred to individually as a "Party" and collectively as the "Parties".
Purpose and Scope of the Agreement
SASU Voisin, operating as ShineBright, offers professional consulting services focused on Go-To-Market (GTM) strategies, AI-powered automation, data-driven decision making, and growth optimization. Our Services help businesses accelerate growth through acquisition, retention, upsell strategies, operational improvements, strategic planning, and training programs (the "Purpose").
You acknowledge and agree that You have carefully read and understood the entire Agreement and that You expressly accept to be bound by it without any reserve. If You do not agree to this Agreement, or any part of it, please do not access or use the Services, as You do not have our permission.
Professional and Business Use Only
When You use the Services with a professional email address from Your organization, You represent and warrant that You have full legal authority to bind such entity to this Agreement. In this case, Your entity is legally and financially responsible for Your access and use of the Services. Such entity is bound by the Agreement as the Client, and SASU Voisin may share Your engagement terms and contact information with representatives of this entity to help manage the applicable relationship.
When You engage with us using a personal and/or generic email address, You represent and warrant that you are acting in a professional capacity.
SASU Voisin prohibits any use of the Services by minors. If You are less than 18 years old or a minor in Your country of residence, You are not allowed to use our Services.
You also acknowledge and warrant that You will use our Services solely for professional and business purpose(s) and as a consequence, You will never be considered as a consumer under any applicable law.
1. Definitions
Words and expressions whose first letter of each word is capitalized have, within the Agreement, the meaning assigned to them below, whether they are used in the singular or plural.
Client Data shall mean any data, information, documents, or content of any kind submitted, provided, or otherwise made available by or for You in connection with the Services.
Confidential Information shall mean information (whether in oral, written, or electronic form) belonging or relating to a Party, its business, products, services, or activities which is not in the public domain and which is marked as confidential, disclosed as confidential, or would reasonably be understood to be confidential given its nature.
Deliverables shall mean any work product, documentation, reports, recommendations, strategies, implementations, or other materials created by SASU Voisin for You as part of the Services.
Documentation shall mean any operational guidelines, processes, methodologies, frameworks (such as ICE Method), playbooks, or other materials relating to the Services provided by SASU Voisin.
Engagement shall mean the period during which SASU Voisin provides Services to You under a specific service agreement or statement of work.
Personal Data shall mean "any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person" as defined in Article 4 of Regulation (EU) 2016/679 (General Data Protection Regulation).
Services shall mean all consulting, implementation, training, and support services provided by ShineBright, including but not limited to GTM strategy development, AI implementation, data analysis, automation solutions, growth hacking, and related professional services.
Third-Party Services shall mean any software, application, platform, service, or system not owned or controlled by SASU Voisin that may be used, integrated, or referenced in connection with the Services.
2. Our Services
2.1. Service Offerings
SASU Voisin provides professional consulting and implementation services in the following areas:
Acquisition - Client acquisition strategies, revenue growth, multi-channel marketing, conversion optimization
Retention - Customer success automation, churn reduction, lifecycle marketing, retention strategies
Upsell - Revenue expansion strategies, strategic account management, product-led growth, value optimization
Operations - Process automation, workflow optimization, operational efficiency improvements
Strategy - Data analysis, competitive moat development, network effect strategies, market positioning
Training - Growth methodology education, ICE Method mastery, team enablement, playbook development
2.2. Service Delivery
Services are delivered through a combination of:
- Discovery and audit sessions to analyze Your current GTM stack and identify opportunities
- Strategy development and roadmap creation using proven frameworks
- Implementation and execution with rapid iteration cycles and data-backed decision making
- Ongoing support, optimization, and consultation as agreed
Specific deliverables, timelines, and success metrics will be defined in individual statements of work or engagement agreements.
2.3. AI-Powered Solutions and Algorithmic Systems
You acknowledge that SASU Voisin may utilize artificial intelligence, machine learning, or analogous technologies (collectively, "AI Systems") as part of the Services. Such AI Systems may be used to analyze data, generate insights, optimize processes, or enhance service delivery. These features will be clearly disclosed when applicable.
You understand and agree that any output provided by an AI System is of a suggestive and automated nature, and must not be relied upon without independent human verification. You acknowledge that AI Systems may produce factual errors and may exhibit biases.
When third-party AI services are used (such as OpenAI or similar providers), SASU Voisin ensures that these service providers do not process Your data for the purpose of training or improving their own AI models. Operations involving AI Systems take place within secure and isolated infrastructures.
You expressly acknowledge and agree that:
- SASU Voisin makes no representations or warranties regarding the accuracy, reliability, completeness, or fitness for purpose of any AI System outputs
- You are solely responsible for evaluating the appropriateness and accuracy of any AI System outputs for Your specific use case
- SASU Voisin disclaims all liability for any harm, loss, or damage arising from Your use of or reliance on AI Systems
- You agree to indemnify and hold harmless SASU Voisin against any claims arising from Your use of AI Systems or any outputs generated thereby
You further agree that You will not use AI Systems to generate content that violates applicable laws, regulations, or third-party rights.
2.4. Client Responsibilities
To enable effective service delivery, You agree to:
- Provide timely access to necessary data, systems, and personnel
- Respond promptly to requests for information or decisions
- Designate authorized representatives for the Engagement
- Implement recommendations in good faith where applicable
- Provide feedback on deliverables within agreed timeframes
3. Engagement Terms and Fees
3.1. Service Agreements
Specific Services will be provided pursuant to statements of work, proposals, or engagement letters that reference these Terms. Each such agreement will specify:
- Scope of Services
- Deliverables and timelines
- Fees and payment terms
- Any specific terms applicable to that Engagement
3.2. Fees and Payment
Fees for Services will be specified in the applicable service agreement. Unless otherwise stated:
- Fees are quoted in Euros (€) or US Dollars ($)
- Payment terms are typically 50% upfront and 50% upon completion, or as otherwise specified
- Invoices are payable within 30 days of invoice date
- Late payments may incur interest at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower
Fees do not include any taxes or duties that may be applicable. You are solely responsible to pay any and all taxes imposed by any government or authority on the amounts payable for the Services.
3.3. Expenses
Unless otherwise agreed, You will reimburse SASU Voisin for reasonable, pre-approved out-of-pocket expenses incurred in connection with the Services, including travel, accommodation, and materials, upon presentation of appropriate documentation.
3.4. Changes to Scope
Any material changes to the scope of Services must be agreed in writing by both Parties and may result in adjustments to fees and timelines.
4. Intellectual Property Rights
4.1. Pre-Existing IP
Each Party retains all rights, title, and interest in and to its pre-existing intellectual property, including but not limited to methodologies, frameworks, tools, templates, and know-how that existed prior to the Engagement or were developed independently.
4.2. Deliverables
Upon full payment of all fees, SASU Voisin grants You a non-exclusive, perpetual, worldwide license to use the Deliverables created specifically for You under the Engagement for Your internal business purposes. This license does not include the right to resell, sublicense, or distribute the Deliverables to third parties without SASU Voisin's prior written consent.
SASU Voisin retains the right to use generalized learnings, methodologies, and approaches developed during the Engagement for other clients and purposes, provided such use does not disclose Your Confidential Information.
4.3. ShineBright Property
All proprietary methodologies, frameworks (including the ICE Method), processes, tools, templates, and know-how used or provided by SASU Voisin remain the exclusive property of SASU Voisin. The license granted in Section 4.2 does not transfer ownership of such intellectual property.
4.4. Client Data
SASU Voisin does not claim any ownership rights in Your Client Data. You grant SASU Voisin a non-exclusive, worldwide license to use, process, and analyze Your Client Data solely for the purpose of providing the Services during the Engagement term.
You represent and warrant that You have all necessary rights and permissions to provide Client Data to SASU Voisin and that such data does not infringe third-party rights or violate any applicable laws.
4.5. Use of Client Name
You agree that SASU Voisin may mention Your corporate name and/or trade name and reproduce Your trademarks and logos as a reference on communication materials, including our website and marketing media, unless You notify us in writing that You object to such use.
Consequently, You grant SASU Voisin a royalty-free, non-exclusive license to use Your trademarks, logos, corporate name, and commercial name for the purposes of public commercial and marketing referencing of our clients.
5. Confidentiality
5.1. Obligations
Each Party shall maintain the confidentiality of the other Party's Confidential Information and shall not disclose, copy, or use it without the prior written consent of the other Party, except as expressly permitted in this Agreement or as required to provide/receive the Services.
5.2. Exceptions
Confidential Information does not include information that:
- Is or becomes publicly available through no breach of this Agreement
- Was rightfully in the receiving Party's possession prior to disclosure
- Is independently developed by the receiving Party without use of the Confidential Information
- Is rightfully obtained from a third party without confidentiality restrictions
- Must be disclosed pursuant to law, regulation, or court order (with prior notice to the disclosing Party where legally permissible)
5.3. Duration
The confidentiality obligations shall survive for a period of three (3) years following termination of the Engagement, except for trade secrets which shall remain confidential for as long as they qualify as trade secrets under applicable law.
6. Data Protection and Privacy
6.1. Privacy Policy
The terms and conditions under which Your Personal Data is processed by SASU Voisin are available in our Privacy Policy at https://shinebright.ai/privacy-policy. By accepting this Agreement, You accept this Privacy Policy.
6.2. Data Processing
When SASU Voisin processes Personal Data on Your behalf in connection with the Services, such processing shall be governed by a Data Processing Agreement, which forms an integral part of this Agreement and will be provided separately where applicable.
6.3. Client Obligations
You represent and warrant that You have obtained all necessary consents, authorizations, and rights to provide any Personal Data to SASU Voisin in connection with the Services, and that such provision and processing complies with all applicable data protection laws, including the GDPR where applicable.
7. Client Obligations and Restrictions
7.1. Compliance
You shall use the Services and any Deliverables:
- In accordance with this Agreement and any applicable Documentation
- In compliance with all applicable laws and regulations
- In an ethical and reasonable manner
- Only for lawful business purposes
7.2. Prohibited Uses
You shall not:
- Use the Services or Deliverables for any unlawful purpose or in violation of any applicable laws
- Infringe any third party's intellectual property or proprietary rights
- Share, resell, or sublicense access to the Services or Deliverables to third parties without prior written consent
- Reverse engineer, decompile, or attempt to discover any source code or proprietary methodologies
- Use the Services to compete with SASU Voisin or develop competing products or services
- Misrepresent Your identity or affiliation when using the Services
- Use the Services in any manner that could damage SASU Voisin's reputation or business relationships
8. Third-Party Services
The Services may involve or reference Third-Party Services or integrations with external platforms and tools. SASU Voisin has no ownership or control over those Third-Party Services.
These Third-Party Services have their own terms of use and practices which SASU Voisin does not control. You acknowledge and agree that You are responsible for reviewing and complying with the terms and conditions of those Third-Party Services, and that SASU Voisin assumes no responsibility for Your use of Third-Party Services.
9. Representations and Warranties
9.1. Mutual Warranties
Each Party represents and warrants that:
- It has the full right, power, and authority to enter into this Agreement
- The execution and performance of this Agreement does not conflict with any other agreement or obligation
- It will comply with all applicable laws and regulations
9.2. SASU Voisin Warranties
SASU Voisin represents and warrants that:
- Services will be performed in a professional and workmanlike manner consistent with industry standards
- Services will be performed by qualified personnel with appropriate skills and experience
- Deliverables will be original work or properly licensed
9.3. Disclaimer
EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, THE SERVICES AND DELIVERABLES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SASU VOISIN DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
SASU VOISIN DOES NOT WARRANT THAT THE SERVICES WILL MEET YOUR SPECIFIC REQUIREMENTS, ACHIEVE ANY PARTICULAR RESULTS, OR THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.
10. Liability and Indemnification
10.1. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SASU VOISIN, NOR ITS OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE TO YOU FOR ANY INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR PUNITIVE DAMAGES WHATSOEVER, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITY, BUSINESS INTERRUPTION, OR DAMAGE TO REPUTATION, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND WHETHER OR NOT SUCH PARTY WAS OR SHOULD HAVE BEEN AWARE OF THE POSSIBILITY OF SUCH DAMAGE.
THE ENTIRE AND AGGREGATE LIABILITY OF SASU VOISIN ARISING UNDER THIS AGREEMENT SHALL BE LIMITED TO THE TOTAL FEES ACTUALLY PAID BY YOU TO SASU VOISIN UNDER THE APPLICABLE ENGAGEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR FIVE THOUSAND (€5,000) EUROS, WHICHEVER IS GREATER.
10.2. Exceptions to Limitations
The limitations set forth in Section 10.1 shall not apply to:
- Either Party's indemnification obligations under Section 10.3
- Breaches of confidentiality obligations
- Violations of intellectual property rights
- Gross negligence or willful misconduct
- Any liability that cannot be excluded or limited under applicable law
10.3. Indemnification
By Client: You agree to indemnify, defend, and hold harmless SASU Voisin, its officers, directors, employees, contractors, and agents from and against any third-party claims, demands, losses, liabilities, damages, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
- Your use of the Services or Deliverables
- Your violation of this Agreement
- Your violation of any applicable law or regulation
- Your Client Data
- Infringement of third-party rights by Your Client Data
By SASU Voisin: SASU Voisin agrees to indemnify, defend, and hold harmless You from and against any third-party claims that the Deliverables, when used in accordance with this Agreement, infringe any third-party intellectual property rights, provided that You:
- Promptly notify SASU Voisin in writing of the claim
- Grant SASU Voisin sole control of the defense and settlement
- Provide reasonable cooperation in the defense
10.4. Risk Allocation
Each provision of these Terms that provides for a limitation of liability, disclaimer of warranties, or exclusion of damages is intended to allocate the risks of this Agreement between the Parties. This allocation is reflected in the pricing and is an essential element of the basis of the bargain between the Parties.
11. Term and Termination
11.1. Term
This Agreement becomes effective when You accept these Terms and continues until terminated in accordance with this Section 11.
Individual Engagements shall have the term specified in the applicable service agreement or statement of work.
11.2. Termination for Convenience
Either Party may terminate an ongoing Engagement for convenience with thirty (30) days' prior written notice to the other Party. In such case:
- You shall pay for all Services performed and expenses incurred up to the effective termination date
- Any pre-paid fees for Services not yet performed may be refunded on a pro-rata basis, less any non-refundable deposits or setup fees
11.3. Termination for Cause
Either Party may terminate this Agreement or an Engagement immediately upon written notice if:
- The other Party materially breaches this Agreement and fails to cure such breach within fifteen (15) days of written notice
- The other Party becomes insolvent, files for bankruptcy, or makes an assignment for the benefit of creditors
- The other Party ceases to operate its business
SASU Voisin may also suspend or terminate Services immediately without prior notice in case of:
- Abusive, threatening, fraudulent, or insulting behavior
- Use of Services for unlawful purposes
- Any action that compromises the security or integrity of our systems or reputation
- Non-payment of fees
11.4. Effect of Termination
Upon termination:
- All outstanding fees and expenses shall become immediately due and payable
- Each Party shall return or destroy the other Party's Confidential Information as directed
- You shall cease all use of SASU Voisin's proprietary materials, methodologies, and tools
- Sections 4 (Intellectual Property), 5 (Confidentiality), 6 (Data Protection), 10 (Liability), and 14 (Governing Law) shall survive termination
- SASU Voisin may provide You with final deliverables for work completed up to the termination date
11.5. Data Retention
Upon termination, SASU Voisin will retain Your Client Data for a period of thirty (30) days to allow You to retrieve it. After this period, SASU Voisin may delete all Client Data unless required to retain it by applicable law. You are solely responsible for exporting and backing up any data You wish to retain.
12. General Provisions
12.1. Entire Agreement
This Agreement, together with any applicable service agreements, statements of work, Privacy Policy, and other documents expressly incorporated by reference, constitutes the entire agreement between the Parties regarding its subject matter and supersedes all prior or contemporaneous agreements, understandings, or communications.
12.2. Amendments
SASU Voisin reserves the right to modify these Terms at any time. We will provide at least thirty (30) days' prior written notice of any material changes. Your continued use of the Services after such notice constitutes acceptance of the modified Terms. If You object to the changes, You may terminate any ongoing Engagement in accordance with Section 11.2.
12.3. Assignment
Neither Party may assign this Agreement without the other Party's prior written consent, except that either Party may assign this Agreement to a successor in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets, provided that the assignee agrees to be bound by the terms of this Agreement.
12.4. Independent Contractors
The Parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, agency, employment, or fiduciary relationship between the Parties.
12.5. No Third-Party Beneficiaries
This Agreement is for the sole benefit of the Parties and does not confer any rights upon any third party.
12.6. Waiver
The failure of either Party to enforce any provision of this Agreement shall not constitute a waiver of that provision or any other provision. Any waiver must be in writing and signed by the Party granting the waiver.
12.7. Severability
If any provision of this Agreement is held to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect, and the invalid provision shall be replaced with a valid provision that most closely reflects the Parties' intent.
12.8. Force Majeure
Neither Party shall be liable for any failure or delay in performance due to events beyond its reasonable control, including but not limited to acts of God, war, terrorism, riots, epidemics, governmental actions, labor disputes, telecommunications failures, or internet disruptions (each a "Force Majeure Event").
The affected Party shall notify the other Party promptly of any Force Majeure Event. If such event continues for more than thirty (30) days, either Party may terminate the affected Engagement upon written notice.
12.9. Notices
All notices under this Agreement shall be in writing and delivered to the addresses specified in the applicable service agreement or to:
For SASU Voisin:
Email: maxence@shinebright.io
Address: 25 Rue Montebello, 78000 Versailles, France
Notices shall be deemed given:
- If by email: upon confirmation of receipt
- If by registered mail: upon receipt or three (3) business days after mailing, whichever is earlier
12.10. Headings
Section headings are for convenience only and shall not affect the interpretation of this Agreement.
12.11. Language
This Agreement is drafted in English. In the event of any translation into another language, the English version shall prevail.
13. Governing Law and Dispute Resolution
13.1. Governing Law
This Agreement shall be governed by and construed in accordance with the laws of France, without regard to its conflict of law provisions.
13.2. Jurisdiction
Any dispute arising out of or relating to this Agreement shall be subject to the exclusive jurisdiction of the courts of Versailles, France, notwithstanding plurality of defendants or third-party claims.
13.3. Amicable Resolution
Before initiating any formal legal proceedings, the Parties agree to attempt to resolve any dispute through good faith negotiations for a period of thirty (30) days.
14. Contact Information
For questions about these Terms or our Services, please contact us at:
SASU Voisin (ShineBright)
Email: maxence@shinebright.io
Website: https://shinebright.ai/
Address: 25 Rue Montebello, 78000 Versailles, France
SIREN: 883 490 088
Last Updated: March 30, 2026
By using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.